South Dakota is undoubtedly one of the best pheasant hunting grounds in the entire USA. With thousands upon thousands of well-cultured farming land, the state plays host to several species of wild pheasants. Majority of the people who own and operate pheasant ranches in South Dakota are couples and families that often spend less time marketing their businesses. Nonetheless, the pheasant hunting sport in the area is something that attracts thousands of tourists and clients from all over the country every year. If you are pheasant farm owner and operator in South Dakota wishing to promote your business, then you should put an elaborate marketing strategy in place.
Here are some of the critical things you need to talk about when promoting your commercial fair chase pheasant hunting business:
Pheasant Population in Your Area
Most people enjoy pheasant hunting when the number of birds is high in the ranch. With enough pheasants in the fields, clients can hunt for several birds a day and take them away as game. Whether your land lies within Winner, Chamberlain, Gregory, Aberdeen or Britton, it’s important to let your clients know the current wild pheasant population in the area. That means clients can come knowing how many days they can spend hunting for fun or game in your fields. Numbers definitely don’t lie!
Pheasant Hunting Packages
When marketing your pheasant hunting business it’s important to highlight your packages. Can your ranch accommodate family getaways, corporate events or group outings relating to pheasant hunting? Do your packages include accommodation, meals and hunting dogs? These are some of the critical questions you need to address when talking about your pheasant hunting business. Also be sure to include the prices set for each package on offer, whether standard or premium.
Other key issues you need to inform your clients about are whether you packages include:
- Full-day or half day wild pheasant hunts
- Professionally guided or self-guided hunting trips
- Cleaning, freezing and packing of game
- Snacks and sodas served while in the fields
- Transportation to and from the pheasant hunting fields
- Daily maid service
Quality of Lodging
Hosting clients for pheasant hunting, especially during peak season, is no joke. So to help clients plan for the time they’ll be in your farm hunting, it is important to talk about the quality of your lodging facilities, if there are any. How big are your lodges and/or log cabins? And how many people can they accommodate? If you have a webpage for your business, it can be very important to include pictures and detailed info of your lodging facilities and services.
This photo below was taken from Thunderstik Lodge one of the best Pheasant Hunting Lodge in South Dakota.
Hunting Season Info
Pheasant hunting is a major social event in South Dakota but not everyone is aware of the peak seasons. The regular pheasant hunting season in South Dakota is usually between October and January. However, you need to highlight whether your business offers wild pheasant hunting packages in designated areas during the rest of the year. It can also be great to state any info regarding license fees in either controlled or non-controlled pheasant hunting grounds in your lodge.
What Channels Can You Use To Market Your Pheasant Hunting Business?
Just like any other commercial business setup out there, your aim should be to make your pheasant hunting business known to as many people as possible. There are different strategies you can use in that regard.
Here are some of the best marketing strategies you can explore:
Partnering With Popular Industry Players
One of the best ways to market your business is by partnering with established pheasant hunting tour guide companies and operators in your area. If your facilities and services are excellent, then the company or person you’re working with can refer as many clients to you as possible, especially during the annual pheasant hunting fairs. It’s the best way to get started on marketing your business.
Establishing a pheasant website or blog
Another great strategy you can use to market your business is by setting up a pheasant hunting service page or blog. With such a platform, you’ll have the opportunity to tell your clients the type of hunting packages on offer, the lodging facilities available, the size of hunting field and any other relevant information. Interested clients can also open you service page and look at client reviews and testimonials so as to know what to expect. Your pheasant hunting website or blog will simply lay bare all that’s there for the client to know.
Advertising in Local Digital and Print Media
Apart from partnering with established industry players and creating a website/blog, you can also advertise your services through local media to attract more clients. You can have your pheasant hunting content run on TV commercials or written in local dailies and weekly/monthly magazines. That way, viewers can know, appreciate and develop interest in your pheasant hunting business. You might spend a few extra bucks on advertising but it will surely pay off in the long run.